Pencil – The challenge, the Growth hacker solution and the TTI difference.

Pencil took part in The Talent Institute’s July 2019 program, where they were matched with our Growth Hacker Tom. Here is an insight into Pencil’s biggest challenge, our Growth Hackers approach to this challenge and The Talent Institute difference. Pencil’s product:Pencilpay is a platform that helps Suppliers & Distributors manage their trade accounts, from application…

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Alejandra Angeles – Growth Hacking Trainee

I am from Mexico City and I moved to Australia in early 2018 to study a Masters in Entrepreneurship and Innovation. Before moving to Australia, I worked as a Business Development Specialist for a couple of tech startups in Mexico and Germany. Why did you join the GH traineeship at TTI? I joined because I…

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Rachel Lai – Growth Hacking Trainee

Hi! I’m Rachel. I graduated in December last year – studying a degree in Media and Communications (focusing on Marketing Communications and Branding) at the University of Melbourne. Prior to joining TTI in July, I kept myself busy with several part-time jobs – working as a Research Assistant at the university, a cashier at a…

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Is Growth Hacker just a buzzword for Digital Marketer?

Like most experienced marketers I have met a lot of very average marketers in my time. The sort who’s primary project is themselves and their reputation. Then there are a lot of hard working individuals doing the bulk of the work. Then every now and then you meet game-changers. Some could argue there isn’t much…

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What even is GROWTH HACKING?

Marketing is a funny area to work in. I have clocked up 20 years now and it never ceases to amaze me how incredibly creative marketers are- sometimes even inventive. It was extraordinary how fast the advent of the internet, generated a whole industry of brand new marketing jobs. I remember when SEO first came…

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4 Tips to Growth Hack Customer Validation

Customer Validation

We often find there is a lack of time, traffic and resources when it comes to validating our target market. However, there are ways to speed up the process while also gathering all the necessary information you need. Here are 4 growth hacks you should use to validate your customer.   1. Define your Funnel…

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Halfway Point at The Talent Institute

The Talent Institute (TTI) launched its first 6-month program in Australia on the 6th of August, 2018. We started our first cohort with six talented young professionals looking to kick-start their careers in the digital field and now we have growth hackers working in the industry. The definition of growth hacking is to efficiently, rapidly,…

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4 Free Tools to Know Before Launching a Website

Launch your website

Whether it is a blog, an e-commerce site, or a recipe site, there are many elements you need to check before going live. Often online tools are costly and new businesses don’t have the budget to test every tool. Although there is a tonne of free tools out there, it is hard to narrow down…

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Change a Life Through Customer Experience

As 21st century consumers, we want anything, anywhere, and at any time. Looking at the current state of some industries, meeting these customer expectations today can be literally life-changing. And I don’t mean life-changing in the same way as on-demand fried chicken. I recently started working with a Melbourne-based FinTech startup in healthcare. Our mission…

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My Journey to Acquiring a Growth Mindset

How many of us found jobs after graduation that aligned with what we studied at university? Probably not many… if you did, good on you mate! I never truly did. In fact, I never really found passion in my major (mechanical engineering). As a student, I was unmotivated. I became addicted to video games, which…

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