TTI 2019

Alejandra Angeles – Growth Hacking Trainee

I am from Mexico City and I moved to Australia in early 2018 to study a Masters in Entrepreneurship and Innovation. Before moving to Australia, I worked as a Business Development Specialist for a couple of tech startups in Mexico and Germany. Why did you join the GH traineeship at TTI? I joined because I…

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Rachel Lai – Growth Hacking Trainee

Hi! I’m Rachel. I graduated in December last year – studying a degree in Media and Communications (focusing on Marketing Communications and Branding) at the University of Melbourne. Prior to joining TTI in July, I kept myself busy with several part-time jobs – working as a Research Assistant at the university, a cashier at a…

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Is Growth Hacker just a buzzword for Digital Marketer?

Like most experienced marketers I have met a lot of very average marketers in my time. The sort who’s primary project is themselves and their reputation. Then there are a lot of hard working individuals doing the bulk of the work. Then every now and then you meet game-changers. Some could argue there isn’t much…

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What even is GROWTH HACKING?

Marketing is a funny area to work in. I have clocked up 20 years now and it never ceases to amaze me how incredibly creative marketers are- sometimes even inventive. It was extraordinary how fast the advent of the internet, generated a whole industry of brand new marketing jobs. I remember when SEO first came…

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